The 12th edition of Indian Premier league has ended successfully with Mumbai Indians lifting the coveted trophy for the fourth time-the most by any IPL franchise in history. Apart from this Indian Premier league that is played on 22-yards, there is another platform that is influencing and catching the attention of users i.e. fantasy gaming platform (FGP). IPL can be the major reason for the increasing popularity of Fantasy gaming platform. This league attracts a lot of users to play as the user engagement stats during Indian Premier league goes on top.
India is always considered as the land where people worship cricket, consider and rate players as god. To be precise, Indian people are crazy about cricket and some of them consider it as a religion more than a game and the introduction of IPL has took the popularity index of the sports up.
So, when a particular game is given that much importance then, it won’t be a surprise to see different fantasy apps like Dream11, MyTeam11 etc. to get tremendous success among the cricket enthusiasts and mobile users. And the most important thing is that no special skillset is required to take part in these. Anyone who understands the rules of cricket will find it easy to play fantasy cricket.
According to data obtained from BARC “India viewership data shared by broadcast rights holder Star India, a whopping 462 million viewers watched the 12th edition of the league on Star network channels between March 23 and May 12th. The reach of the tournament was up 12% compared to previous season”. On the other hand, The Indian federation sports gaming report indicates that there are about 20 million fantasy gamers in India right now which was just two million in 2016. So, that’s a huge increase.
Like IPL, the leagues allow to determine strategy, select top players, Captain & Vice Captain and make adjustments accordingly. Other than this, the platform offers a great deal of fun, excitement, passion in the same way like real match.
IPL has been the biggest revenue generator for fantasy applications to sustain in the market that is challenging and competing. The user engagement and revenue generation during IPL fantasy League 2020 is much higher than normal cricket series or other leagues going around in the sporting arena.
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